Both Smeagol and Gollum both in one poster! Wowsers! I kid; I kid. But the official picture is here and it is pretty awesome.
Below the break is almost all of the intended LotR minifigs. Man LEGO is really trying to ride the build-up of excitement about these sets. I can't wait to see more.
Here's the Fellowship pictured individually!
And here's a bunch of the baddies from LotRs including a ringwraith and two long-eared orcs. I can't wait to see the Uruk-hai without a helmet.